Mark Samuels

Mark Samuels, EVP of Convenience Retailing
Dash In/The Wills Group

Mark Samuels is a Retail Executive with over 35 years of experience in the Foodservice, Convenience, and Retail industries. Mark currently serves as Executive Vice President of Convenience Retailing for the Wills Group and leads the Company’s customer facing businesses that include Dash In Food Stores and Splash In Eco Car Wash.

During Mark’s 26-year career at the Wills Group, he held several key leadership roles within the organization. Over the past decade, the Wills Group has been focused on transforming its portfolio of Brands. Dash In, under Mark’s leadership, has focused on creating a disruptive convenience concept based on a standardized building design, restaurant quality food and beverage, and a new visual identity; all of which will enable rapid growth. Additionally, Splash In has focused on delivering a superior wash experience for our guests that exists as part of an integrated offering with Dash In Fuel and Convenience, as well as stand-alone Express Exterior wash facilities.

Mark Holds an Executive MBA from Loyola College of Maryland and undergraduate degrees in Hotel and Restaurant Management, Business Management, and Psychology.