Rick Sales

Rick Sales, President
Abierto

With over 20 years of experience in the convenience store and convenience foodservice retail industries, Rick is a seasoned leader and innovator in on-premise digital engagement solutions. As the president of Abierto Networks, he is passionate about integrating cutting edge technology to address common industry issues and designing the store of the future. A pioneer in experiential marketing and digital communication, Rick and his team recently delivered transparent LED displays (OPEN.LED) that are redefining forecourt engagement. His mission is to help retailers evolve their thinking around engagement, resulting in increased sales and revisits, improved employee satisfaction and retention, and the growth of strong brands that foster loyal fans.

On a personal note, Rick loves to play golf (despite his admitted lack of skill) and practices the Korean martial art of Tae Kwon Do.