Roy Strasburger

Roy Strasburger

Roy Strasburger
CEO, StrasGlobal
President, Compliance Safe

Roy Strasburger is an expert in convenience retailing and a thought leader in the retail industry. He is a frequent columnist, conference presenter, and webinar and podcast participant.

Roy is a fourth-generation retailer and is currently CEO of StrasGlobal, a retail support and consulting company based in Austin, Texas, USA. In this capacity, he oversees StrasGlobal’s retail, tech, and consulting businesses. He also serves as President for Compliance Safe – a business document management software solution that won the CSP Retailer Choice Best New Technology Product in 2020.

Roy attended Baylor University graduating with degrees in Marketing and Computer Information Systems. He obtained his JD degree from Baylor University Law School in 1984 and joined a British law firm based in the Caribbean.

After moving to England, where he started a publication company, Roy returned to the US to join Strasburger Enterprises, Inc. (SEI) as General Counsel. He later became President of SEI’s fuel division then, in 1994, he was named President of the International Division. From 2009 Roy ran SEI’s US and international convenience retailing businesses as well as heading up Cambridge-Myers, its consulting division. During his time with SEI, Roy was responsible for the development and/or operation of over 6,000 retail sites in 33 countries through the licensing of its systems and management agreements.

In 2012 Roy bought SEI’s retail business and continues to provide retail related services to multinational oil companies, financial institutions, investors, and independent operators under the StrasGlobal banner.

Roy is a co-founder of the Vision Group Network, where top level executives discuss current and future issues and share their perspective with the rest of the industry, and a co-founder of Resources for Retailers (RfR), an initiative that provides information, support and, most importantly, actionable plans for small retailers.

Roy is a member of the National Association of Convenience Stores (NACS) where he served as Vice-Chairman on its Executive Board and Board of Directors and was a founding member of the NACS International Board. Roy is also a member of the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) where he participated on the Legislative Committee, the Turnaround Management Association (TMA), and the Tribal Convenience Store Association (TCSA). He has also been a member of The Coca-Cola Research Council, the Consumer Goods Forum (formerly CIES), and the National Association of Real Estate Investment Trusts (NAREIT).

Roy is the recipient of Convenience Store News inaugural 2021 Special Service award.

Roy is an Officer in the Priory in the USA of The Order of St John and is a member of The American Friends of St George and Descendants of the Knights of the Garter. Roy and Eva are based in Austin, Texas and they have four daughters, Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Roy and Eva focus on supporting global cultural and heritage projects.

The context: Dreaming of new ventures, exploring foreign markets, early mornings watching cities come alive, G&Ts at Bali sunsets, reading The Economist, long road trips with rock’n roll on the radio, or Texas two-stepping with his four daughters. Enjoying the moment.


Eva Strasburger

Eva Strasburger
President, StrasGlobal
CEO, Compliance Safe

Born in Tanzania, brought up in Vanuatu, Hong Kong and the Caribbean and educated in England, Eva Strasburger, brings an international perspective to everything she does. After graduating from Cambridge University, and a stint at Chase Manhattan Bank in London, she co-founded a publishing company with Roy Strasburger in Southern England before moving to the States in 1988. For fifteen years, she served as VP of International Client Relationships for Strasburger Enterprises, where she helped manage their convenience retailing clients in over thirty countries.

Eva is currently President of StrasGlobal. StrasGlobal had its own retail outlets until June 2022 and, for the last thirty years, has provided operational and infrastructure support and management consulting to retail operators. Eva is also CEO of Compliance Safe, a SaaS product that manages business-critical documents, and alerts retailers when permits should be renewed. Compliance Safe won CSP’s Retailer Choice Best New Technology Product in 2020.

Eva is co-founder of the Vision Group Network – where industry leaders meet to discuss current and future issues and share their perspective with the rest of the industry.

In 2020, Eva spearheaded the StrasGlobal COVID Task Force Team and the development of the COVID-19 Response Plan. Shared with retailers, the plan was featured by NACS, Convenience Store News, CSP and numerous state associations. Eva then headed up Resources for Retailers, a new initiative that provides information, support and, most importantly actionable plans for small retailers.

Eva is a member of the National Association of Convenience Stores (NACS), and the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) and the Consumer Goods Forum (formerly CIES).

Convenience Store News named Eva as a senior-level leader in their 2021 Top Women in Convenience Awards.

Eva, is an Officer on the Board of Directors of the Caius Foundation of Gonville and Caius College, Cambridge University, an Officer of the Priory in the USA of The Order of St John and Vice-President of The American Friends of St George’s and Descendants of the Knights of the Garter. She is based in Austin, Texas with her husband, Roy, and they have four daughters: Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Eva and Roy focus on supporting global cultural and heritage projects.

The context: A unique Anglo-Goan background and perspective from a bygone era; a love of the exotic in design and beauty; a connoisseur of boutique hotels and travel itineraries; an aficionado of late-night dinner debates; a passion for collecting artifacts and their stories; a collector, connector, and disseminator of information; an initiator of creative experiences and an enthusiastic participator in any cultural ventures.


Barbara Stoyko

Barbara Stoyko

Barbara Stoyko, SVP Shell Mobility Americas
Shell USA

Barbara became the Sr. Vice President of Shell Mobility Americas, effective August 1st, 2021. In this role, she is responsible for the financial, strategic, and organizational delivery of the Retail businesses in Canada, United States and Mexico. Prior to this role, she was the GM of Sales for the branded wholesale business across the United States, where she led her organization to deliver record new business growth while supporting wholesalers through significant market changes.

Barbara began her career as a Process Engineer at the Puget Sound Refinery in 1992, after graduating with a BS in Chemical Engineering from UCLA, but found her ‘home’ in Retail over the past 24 years. Barbara has developed deep expertise in many areas of the business through her roles in sales, strategy, retail development and operations. Prior to her GM of Sales role, Barbara was the GM of Operations and GM of Network Delivery for North America. She has extensive experience in organizational leadership, strategy development, sales and negotiations, and project management. Barbara has a passion for developing talent and building lasting relationships with her team members and external partners.

Barbara resides in Houston Texas with her husband, Rich, with whom she has three children ages 26, 22, and 18.

Kevin Smartt

Kevin Smartt

Kevin Smartt, CEO
TXB Stores

TXB, previously Kwik Chek Food Stores, Inc., is a chain of 50 convenience stores across Texas and Oklahoma, offering unique, fresh-made food and a robust line of TXB private label products. Kwik Chek’s rebrand to TXB (short for Texas Born) emphasizes the Texan roots and values the brand was built upon – authenticity, hospitality and integrity. Kevin is also the managing member of Taylor-Smartt, LLC., and an investment company that owns a variety of companies in industries ranging from fuel, propane, technology, banks, real estate and food production.

Beyond serving as the CEO of TXB for more than two decades, Smartt also serves as Chairman for Conexxus, Chairman of the Coca-Cola National Retailing Research Council, serves on the Board of Directors for P97 Networks, Inc., a technology company, and was the 2020-2021 NACS Chairman. Smartt continues to widen his professional board involvement, and has an interest in serving on boards involved in the banking, technology and healthcare industries.


Joe Sheetz

Joe Sheetz, Executive Vice Chairman
Sheetz, Inc

Joseph S. Sheetz was born in Altoona, Pennsylvania where he grew up working with his father, Joseph M. Sheetz, at the family-owned Harshbarger Dairy. Once the dairy was sold, the elder Joe began working for the other family business founded by his brother, Sheetz, Inc. The younger Joe later worked for Sheetz in various accounting and operations functions during high school and college. Sheetz, Inc. is a family owned business with approximately 25,000 employees operating over 660 convenience stores in Pennsylvania, Maryland, Ohio, Virginia, West Virginia, and North Carolina. Known for its award winning proprietary food service program, the Company has annual revenues of over $9 billion and is currently ranked by Forbes Magazine as the 75th largest private company in the United States. Sheetz has also been ranked in the Fortune best 100 companies to work for list during 7 of the last 8 years, currently coming in at #33.

Joe graduated from The Wharton School of Business at the University of Pennsylvania with a B.S. in economics in 1989. After graduation, Joe worked as an employee benefit and pension plan consultant for CGI Consulting in the suburban Philadelphia area, specializing in designing benefit and retirement plans for major corporations. In 1995, Joe returned to Sheetz as Director of Personnel and later became Executive Vice President of Finance in June of 1996. In this position, he led all finance, accounting, technology, real estate, and risk management functions and was an active member of the executive committee. He served as both President & CEO of Sheetz from 2013 thru 2018, CEO from 2018 thru 2021, and is currently Executive Vice Chairman.

Joe currently serves on the Economic and Community Advisory Council for the Federal Reserve Bank of Philadelphia, the Advisory Board for the Baker Retailing School at the Wharton School of Business, and as an Advisory Board Member for M&T Bank. He is former Chairman of the Board of Directors for the National Association of Convenience Stores and serves on the Executive Committee of the Altoona Blair County Development Corporation where he was Chairman from 2009-2011. He is also former Chairman of Mount Aloysius College. Joe is a frequent guest speaker at business schools and family business conferences. He resides in Altoona, Pennsylvania with wife Wendy.

Donna Sanker

Donna Sanker

Donna Sanker, President US
Parkland USA

Donna is a senior executive with over 30 years of experience in retail, franchising, marketing, commercial and operations. She’s currently the President of Parkland US, a division of Parkland Corporation - one of North America’s fastest growing independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. Parkland USA includes a retail network of 212 retail stores, as well as a commercial business that delivers fuel, DEF, and lubricants to a national network of 50 cardlock locations and over 30,000 commercial customers.

Donna was previously the President of Parkland’s Canadian business, which included a Retail network of 2,000 gas stations and convenience stores, and a Commercial business with 160 cardlock locations and over 200,000 customers. Prior to joining Parkland, Donna worked for BP in a variety of leadership roles including Chief Operating Officer of BP’s US retail business (ARCO and ampm) and Chief Marketing Officer of North America. Donna holds a Master of Science from the University of Southern California and a Bachelor of Science from the University of Pennsylvania.

Mark Samuels

Mark Samuels

Mark Samuels, EVP of Convenience Retailing
Dash In/The Wills Group

Mark Samuels is a Retail Executive with over 35 years of experience in the Foodservice, Convenience, and Retail industries. Mark currently serves as Executive Vice President of Convenience Retailing for the Wills Group and leads the Company’s customer facing businesses that include Dash In Food Stores and Splash In Eco Car Wash.

During Mark’s 26-year career at the Wills Group, he held several key leadership roles within the organization. Over the past decade, the Wills Group has been focused on transforming its portfolio of Brands. Dash In, under Mark’s leadership, has focused on creating a disruptive convenience concept based on a standardized building design, restaurant quality food and beverage, and a new visual identity; all of which will enable rapid growth. Additionally, Splash In has focused on delivering a superior wash experience for our guests that exists as part of an integrated offering with Dash In Fuel and Convenience, as well as stand-alone Express Exterior wash facilities.

Mark Holds an Executive MBA from Loyola College of Maryland and undergraduate degrees in Hotel and Restaurant Management, Business Management, and Psychology.

Darren Rebelez

Darren Rebelez

Darren Rebelez, Chairman, President and CEO
Casey's General Stores

Darren Rebelez is the Chairman, President and Chief Executive Officer of Casey’s (NASDAQ: CASY), a FORTUNE 500 company operating over 2,600 convenience stores throughout the Midwest and South. As CEO of the third largest convenience retailer and fifth largest pizza chain in the United States, Rebelez offers a wealth of experience from his career as a senior executive in the convenience, restaurant and fuel industries.

Under Rebelez’ leadership, Casey’s has undergone a remarkable transformation, including several significant milestones: a brand modernization/reimaging, closing several significant acquisitions (including the largest in the company’s history), a digital transformation including the first rewards platform that currently boasts over 7.5 million members, launching a new e-commerce platform, relaunching the company's private brand business, and
publishing the company’s first ESG report.

Prior to Casey’s, Rebelez served as the President of IHOP Restaurants, a unit of Dine Brands Global, Inc.. While leading IHOP, the company grew to become the largest full service restaurant brand in the USA. Previous to IHOP, Rebelez worked at 7-Eleven, the world’s largest convenience store chain, as Executive Vice President and Chief Operating Officer. Before 7-Eleven, Darren held numerous leadership roles within ExxonMobil Corporation.

Preceding his civilian career, Darren was an Army Ranger and Gulf War veteran.  A native of San Diego, he is a graduate of the U.S. Military Academy at West Point where he earned a Bachelor of Science degree in Foreign Area Studies.  He went on to also earn an MBA from the University of Houston.

In addition to his role at Casey’s, Darren serves on the board of directors of Genuine Parts Company (NYSE: GPC), and as an advisory board member for the Children of Fallen Patriots Foundation.


JP Patel

JP Patel. CEO
Hari 1 dba Fish River Food Mart

In 2000, the year of clunky Nokia phones and $1.50 gas, a guileless 18-year-old Jigar “JP” Patel left the comforts of his home in India to make a name for himself in America. Even at that young age, it was clear to those around him that JP had that certain spark that drew people to him.
He soon earned a Bachelor of Science Degree in Computer Sciences from the University of South Alabama. While in school, he worked a number of odd jobs until he discovered he had a knack for innovative ideas that increased volume and profits for his bosses in their respective stores. He joined the family business of convenience stores and worked from the ground up. With his combined business acumen and tendency to devote himself in his work, he wasn’t cleaning restrooms and manning the register for long!

Fast-forward to 2015, JP is now the co-founder and VP of SAASOA (Strategic Alliance of Affiliated Store Owners of America), the largest such association in the entire Southeast. In the last 7 years, SAASOA has successfully represented approximately 4500 stores owners. JP continues to be instrumental in increasing bottom line profits, partnering with other organizations to increase merchandise and volume and expanding SAASOA’s reach across the Southeast.

JP is also a recognized public speaker and specializes in leadership training and coaching and has successfully served a range of clients including corporate professionals, small business owners, and non-profit and for-profit organizations.

His drive to increase representation among minorities in the convenience store industry led to his association with NACS (National Association of Convenience Stores).

At NACS, JP is a member of Board of Directors and also a part of Member Services Committee, Political Engagement Committee and Legislative Committee.

His magic touch is not limited to the business world. He mentors under represented teenagers and young adults in choosing the path best suited for them. He is a recognized advocate of service and mental health initiatives through The Art of Living. He is a unifying member of the community, bringing together people from all religions, ethnicities, ages and genders to participate in personal health workshops.

As seen through his business drive and his giving nature, JP is truly one of the rare individuals who is sincerely passionate about helping and bringing people together from all walks of life.


Greg Parker

Greg Parker, Founder and CEO

Greg Parker, the founder and CEO of Parker’s and Parker’s Kitchen, opened his first convenience store in Midway, Ga. in 1976. Today, he leads a nationally acclaimed company that was named the 2020 Convenience Store Chain of the Year and is widely known for high-quality foodservice, the cleanest stores in the industry and cutting-edge technology. Inducted into the Convenience Store Hall of Fame, Parker has been recognized as the Foodservice Leader of the Year, Tech Executive of the Year, Citizen of the Year, Savannah Area Chamber of Commerce and Savannah Morning News Entrepreneur of the Year and Georgia Trend Legacy Leader.

A steadfast advocate of giving back to the community, Parker has donated more than $30 million to charitable causes across coastal Georgia and South Carolina and received the 2022 Georgia Southern University Parker College of Business Corporate Partner Award. Parker is a longtime member of the Young Presidents’ Organization (YPO) and is active in the Petroleum Marketers Study Group. He previously served as the Vice Chairman of Research for the National Association of Convenience Stores, Chairman of the BPAmoco Marketers Association and a member of the Pepsi Retail Advisory Council as well as the Coca-Cola Retail Advisory Committee.

Parker currently serves on the Savannah Economic Development Authority (SEDA) board and previously chaired the Mayor’s Business Roundtable and the Keep Savannah Clean anti-litter campaign. He is the proud father of Olivia, Bennett and Lily Parker.