Rance Wells

Rance Wells, VP of IT
Toot’n Totum

Rance Wells is the Vice President of IT for Toot ‘n Totum Food Stores LLC. Toot ‘n Totum has enjoyed much growth over the last several years as one of the largest privately owned employers in the Amarillo area. The company, founded in 1950, consists of 87 convenience stores, 8 full service car washes, 11 car care centers, 6 Wendy’s Quick Service Restaurants, 3 Mitch’s Texas Style BBQ Quick Service Restaurants, and 2 Which Wich Sandwich shops with a Team Member count of over 1,300. Toot’n Totum has 63 locations in Amarillo, Texas and has expanded to 24 other locations in the Kansas, New Mexico, Oklahoma, and other towns in the Texas Panhandle.

A 2005 graduate of West Texas A&M University with a Bachelor of Science degree, Rance began his career with Toot ‘n Totum in 2001 as a store Team Member, working his way through college. He moved out of the stores and joined the IT Support Team from 2006 – 2013. Rance took over as Director of IT in 2013 and promoted to Vice President in 2022. His experience has given him a unique perspective when it comes to end user experience, speed of service, and directly engaging guests.

With 16 years of IT technology and petroleum retailing experience, he has been a part of expanding the company outside Amarillo, increasing the company’s security, and improving the technology processes for Toot ’n Totum.

He is excited to be working at such a pivotal time for the company during their expansion south of Amarillo. Rance serves on the Executive Board for Toot ‘n Totum, Verifone Petroleum Advisory Council, Acumera Client Advisory Board, and is a member of Conexxus. Other areas of interest include PCI Compliance, Data Security, Point to Point Encryption (P2PE), Internet of Things, Smart Safes, Surveillance Systems, Blockchain/Cryptocurrency, AI Applications in business, self-checkout systems, Cloud Hosting, automation, and any other technology that can help his company succeed.

Rance has been married to love of his life, Megan, for 13 years. They enjoy every minute raising their 5-year-old son Tripp. They enjoy hunting, fishing, camping, music, soccer, hockey, gardening, cooking, training their field bred Golden Retriever Poppy, and attending church with their friends and family.

Cheryl Szczesniak

Cheryl Szczesniak, EVP Human Resources
The Spinx Company

Cheryl Szczesniak is the Executive Vice President of Human Resources with the Spinx Company. Cheryl has spent over 25 years in the Retail Industry, half of those in the convenience store industry. She has held various management positions in Accounting, Finance Management,
and Technology. In her current role, she is responsible for talent acquisition and development for over 1600 team members, along with employee relations, Human Resource Information Systems, and internal communication.

Before joining The Spinx Company in 2005, she was Manager of Store Accounting for Wawa in Pennsylvania.

Cheryl holds a Bachelor of Arts in Business Administration from Widener University in Pennsylvania, and a master’s in science degree in Human Resources from Villanova University. In addition, she holds a SHRM-CP certification.

She resides with her husband in Greenville and has two children and two stepchildren.

Roy Strasburger

Roy Strasburger

Roy Strasburger
CEO, StrasGlobal
President, Compliance Safe

Roy Strasburger is an expert in convenience retailing and a thought leader in the retail industry. He is a frequent columnist, conference presenter, and webinar and podcast participant.

Roy is a fourth-generation retailer and is currently CEO of StrasGlobal, a retail support and consulting company based in Austin, Texas, USA. In this capacity, he oversees StrasGlobal’s retail, tech, and consulting businesses. He also serves as President for Compliance Safe – a business document management software solution that won the CSP Retailer Choice Best New Technology Product in 2020.

Roy attended Baylor University graduating with degrees in Marketing and Computer Information Systems. He obtained his JD degree from Baylor University Law School in 1984 and joined a British law firm based in the Caribbean.

After moving to England, where he started a publication company, Roy returned to the US to join Strasburger Enterprises, Inc. (SEI) as General Counsel. He later became President of SEI’s fuel division then, in 1994, he was named President of the International Division. From 2009 Roy ran SEI’s US and international convenience retailing businesses as well as heading up Cambridge-Myers, its consulting division. During his time with SEI, Roy was responsible for the development and/or operation of over 6,000 retail sites in 33 countries through the licensing of its systems and management agreements.

In 2012 Roy bought SEI’s retail business and continues to provide retail related services to multinational oil companies, financial institutions, investors, and independent operators under the StrasGlobal banner.

Roy is a co-founder of the Vision Group Network, where top level executives discuss current and future issues and share their perspective with the rest of the industry, and a co-founder of Resources for Retailers (RfR), an initiative that provides information, support and, most importantly, actionable plans for small retailers.

Roy is a member of the National Association of Convenience Stores (NACS) where he served as Vice-Chairman on its Executive Board and Board of Directors and was a founding member of the NACS International Board. Roy is also a member of the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) where he participated on the Legislative Committee, the Turnaround Management Association (TMA), and the Tribal Convenience Store Association (TCSA). He has also been a member of The Coca-Cola Research Council, the Consumer Goods Forum (formerly CIES), and the National Association of Real Estate Investment Trusts (NAREIT).

Roy is the recipient of Convenience Store News inaugural 2021 Special Service award.

Roy is an Officer in the Priory in the USA of The Order of St John and is a member of The American Friends of St George and Descendants of the Knights of the Garter. Roy and Eva are based in Austin, Texas and they have four daughters, Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Roy and Eva focus on supporting global cultural and heritage projects.

The context: Dreaming of new ventures, exploring foreign markets, early mornings watching cities come alive, G&Ts at Bali sunsets, reading The Economist, long road trips with rock’n roll on the radio, or Texas two-stepping with his four daughters. Enjoying the moment.


Eva Strasburger

Eva Strasburger
President, StrasGlobal
CEO, Compliance Safe

Born in Tanzania, brought up in Vanuatu, Hong Kong and the Caribbean and educated in England, Eva Strasburger, brings an international perspective to everything she does. After graduating from Cambridge University, and a stint at Chase Manhattan Bank in London, she co-founded a publishing company with Roy Strasburger in Southern England before moving to the States in 1988. For fifteen years, she served as VP of International Client Relationships for Strasburger Enterprises, where she helped manage their convenience retailing clients in over thirty countries.

Eva is currently President of StrasGlobal. StrasGlobal had its own retail outlets until June 2022 and, for the last thirty years, has provided operational and infrastructure support and management consulting to retail operators. Eva is also CEO of Compliance Safe, a SaaS product that manages business-critical documents, and alerts retailers when permits should be renewed. Compliance Safe won CSP’s Retailer Choice Best New Technology Product in 2020.

Eva is co-founder of the Vision Group Network – where industry leaders meet to discuss current and future issues and share their perspective with the rest of the industry.

In 2020, Eva spearheaded the StrasGlobal COVID Task Force Team and the development of the COVID-19 Response Plan. Shared with retailers, the plan was featured by NACS, Convenience Store News, CSP and numerous state associations. Eva then headed up Resources for Retailers, a new initiative that provides information, support and, most importantly actionable plans for small retailers.

Eva is a member of the National Association of Convenience Stores (NACS), and the New York Association of Convenience Stores (NYACS), and a past member of the Society of Independent Gasoline Marketers of America (SIGMA) and the Consumer Goods Forum (formerly CIES).

Convenience Store News named Eva as a senior-level leader in their 2021 Top Women in Convenience Awards.

Eva, is an Officer on the Board of Directors of the Caius Foundation of Gonville and Caius College, Cambridge University, an Officer of the Priory in the USA of The Order of St John and Vice-President of The American Friends of St George’s and Descendants of the Knights of the Garter. She is based in Austin, Texas with her husband, Roy, and they have four daughters: Selina, Chantal, Lorelei and Danielle. Along with other charitable endeavors, Eva and Roy focus on supporting global cultural and heritage projects.

The context: A unique Anglo-Goan background and perspective from a bygone era; a love of the exotic in design and beauty; a connoisseur of boutique hotels and travel itineraries; an aficionado of late-night dinner debates; a passion for collecting artifacts and their stories; a collector, connector, and disseminator of information; an initiator of creative experiences and an enthusiastic participator in any cultural ventures.



Scott Smith

Scott Smith, Sr Director of IT

At Parker’s, Smith leads the company in all aspects of technology, including the company’s round-up for charity technology, self-checkout systems, cloud infrastructure, servers, and the efficiency of payment systems, which process more than 125,000 transactions per day. He also ensures that the Parker’s Rewards app is up-to-date and efficiently serving the loyalty program’s 300,000+ members.

Before joining Parker’s in 2021, Smith worked as the Director of Information Technology at convenience and fuel retailer Royal Farms in Baltimore, Md., where he led the IT department’s security, infrastructure, and retail operations initiatives for hundreds of stores across multiple states.

Earlier this year, Smith was named a “Future Leader in Convenience” by Convenience Store He is news for his impressive professional achievements and currently resides in Savannah, Ga.

Rick Sales

Rick Sales

Rick Sales, President

With over 20 years of experience in the convenience store and convenience foodservice retail industries, Rick is a seasoned leader and innovator in on-premise digital engagement solutions. As the president of Abierto Networks, he is passionate about integrating cutting edge technology to address common industry issues and designing the store of the future. A pioneer in experiential marketing and digital communication, Rick and his team recently delivered transparent LED displays (OPEN.LED) that are redefining forecourt engagement. His mission is to help retailers evolve their thinking around engagement, resulting in increased sales and revisits, improved employee satisfaction and retention, and the growth of strong brands that foster loyal fans.

On a personal note, Rick loves to play golf (despite his admitted lack of skill) and practices the Korean martial art of Tae Kwon Do.


Bill Ridge

Bill Ridge
Eastern Petroleum Corporation


Donnie Rhoads

Donnie Rhoads, Director of Business Development
The Convenience Group, LLC

Donnie Rhoads is Director of Business Development at The Convenience Group, LLC. Based in Southwest Washington, TCG is a collection of community stores that both reflect and serve their individual neighborhoods.

Donnie works to streamline store operations and oversee initiatives for growth, especially when it comes to the implementation of new technology. He is also an avid Seahawks fan and loves to cook.


Skip Potter

Skip Potter, Director of IT
R.L. Vallee, Inc.

Skip Potter has been in the convenience Store Industry for 30 years. Over that 30 year period, he has seen lots of changes in the industry.

For the last 24 years, Skip has been working in various roles for R.L. Vallee, Inc. In 2019, Skip was named in the top 20 forward thinkers by CSP Magazine. As the Director of Technology for Maplefields he continues to push the company and industry forward with new technologies and fostering solid industry partners.


Nick Peters

Nick Peters, VP - IT
Campbell Oil Company

I am an IT professional with over 20 years experience in the convenience retail field. Starting off my career in operations, I then converted over to the IT side of the industry over 15 years ago.

As a strong believer in technology, I have always been forward-thinking as it comes to the application and practicality of new capabilities. I’m also a supporter of industry collaboration and standardization in an effort to assist with the adoption of new technologies.